But modeling is a cutthroat industry and very few women achieve much success in this field, primarily because the competition is so fierce. To make a living as a model, you have to endlessly market yourself, your abilities and your talents. Producing beautiful photos isn’t enough. Glamorous pictures are a basic expectation of any model and, frankly, they are a dime a dozen. In addition to your pictures, you must sell yourself to agents and hiring managers who have so many selections to choose from, they may never even glance at your pretty pictures. It’s not personal, but if you want to get noticed, you have to do more to market your abilities better than the competition. You’re going to need some help, and we have some important advice.
A critical piece of your marketing toolset is your own website. A website not only allows you to showcase your beautiful photos, it also provides you with a forum to demonstrate your personality and talents that set you apart from other aspiring models. You can keep it updated to show off your most recent accomplishments, so industry insiders always know what projects you’ve most recently worked on and what new skills you’ve acquired. Your website needs to be your modeling resume and more. It needs to provide you with a connection to the people who are most important to the future of your career. It must be a reflection of you.
Our marketing efforts will help launch your career
Ad Army Group, an ad agency Toronto, is a modelling website design firm that knows how to produce the kind of website a model needs to launch her career and to keep it going, because we’ve done it before. Successful Toronto model Monika Schnarre asked us to help with her website, monikaschnarre.com. We accepted this challenge, as well as similar challenges from other models (examples are available at adarmygroup.com) because we knew that we – and only we – could provide Monika with the type of marketing site she needs to keep her career moving forward.
As soon as an agent or hiring manager visits Monika’s site, they are aware that she is more than a model. Her career has moved into other creative areas as well, including acting, writing and fashion. But they also can easily and quickly see that Monika has graced the covers of some of the industry’s most reputable fashion magazines. Experts can quickly ascertain that she has valuable experience that might benefit their projects. Further, they can share Monika’s talents with colleagues who have other projects that might benefit from her skills and experience. In the modeling industry, time is of the essence. It is difficult for models to constantly update agents with their most recent photos and experience without a website of their own. Most importantly, it’s impossible for a model’s true personality to come across on a sheet of paper. A website allows you to include more information about you that could prompt a hiring manager to call you for a lucrative job while the competition’s photos remain stacked on his or her desk.
The Ad Army Group is the leading ad agency Toronto for design look and feel, as well as marketing. We create highly customized sites for our clients that help them best tell their own story to their customers. In Monika’s case, we wanted to show her inner beauty as well. You’ll find the beautiful photos you would expect from a model, but you’ll also easily navigate to information about causes she feels passionate about, so you can see that she’s also a great, giving person. Through her website, Monika reveals that she is a professional, but also that she is likeable, creative and enthusiastic about many things. And, of course, as a businesswoman Monika has her own line of products she wants to market, too. You’ll find information about her eyewear and skin care lines on her site.
Our approach with Monika, like all of our clients, was to work with her to determine what she needed to convey to her customers. We work harder than any other ad agency in Toronto to get to know our clients, their goals and their aspirations. Without a deep understanding of the true objectives of the client, a website can miss its mark and ultimately become ineffective. The Ad Army Group won’t let that happen. Regardless of the purpose of the site, we will develop a look and feel that is unique to the client, and marketing content that resonates with the core audience. Monika wanted to show her experience and talent with hiring managers, but she also wanted consumers to be aware of her fashion and skin care lines. She also wanted to connect with her fan base, so we added a blog for her to post relevant messages to those outside the modeling industry who want her expert advice on beauty and nutrition.
adarmygroup.com does all types of sites
The Ad Army Group’s customers aren’t just models, but we are the best modelling website design firm in Toronto for women who want to get in front of agents and hiring managers who can make or break a modeling career. We’ve designed numerous sites for aspiring models, and we understand the intricacies of this very challenging field. There are many choices in web design, but our in-depth marketing experience makes us the obvious choice for clients who want their phones to ring. That’s what we do best.
Hire an ACE, Give us a call at 416-286-2860 and let us get to work on your website.